07-01-2020 – Press release
The City of Rotterdam, the Port of Rotterdam Authority, Erasmus University Rotterdam and Rotterdam Partners joined forces on 14 December 2014 to put Rotterdam even more firmly on on the national and international map. The joint efforts through the payoff ‘Make it happen’ reflects the typical Rotterdam mentality and showcases what the city, its port and its inhabitants are all about: pioneering, pushing boundaries and a general no-nonsense vibe.
Soon Rotterdam Topsport and Rotterdam Festivals also joined the brand alliance. After which in January 2019 yet another strong Rotterdam joined the Rotterdam Make It Happen philosophy: Erasmus MC.
During the New Year’s meeting of Rotterdam Partners, the municipality of Rotterdam and Rotterdam Festivals, the directors of the seven parties signed a formal agreement to extend the collaboration by five years. They did this not only by signing the official document but also by putting their signature on the Rotterdam Make It Happen ‘street art exhibition wall’ made by Mr June. The exhibition wall fits in with the other Rotterdam Make It Happen street art works that can be seen throughout the city.
Curious about what the Rotterdam Make It Happen brand alliance has achieved in the past five years and what the ambitions for the coming years are? Then watch the video below.
08-01-2019 – Press Release
The Erasmus Medical Centre joins the Rotterdam Make It Happen brand alliance with effect from the 8th of January 2019. Mayor Aboutaleb and Ernst Kuipers signed the formal agreement on behalf of the brand alliance and Erasmus MC respectively at the New Year get-together for Rotterdam Partners, the Municipality of Rotterdam and Rotterdam Festivals. This move by the Erasmus MC means that yet another vibrant Rotterdam brand will be associated with the concept of Rotterdam Make It Happen.
23-10-2017 – News
Today marks the start of a new collaboration of famous brands from Rotterdam. For three years the Port of Rotterdam, Erasmus University Rotterdam, Rotterdam Partners and the Municipality of Rotterdam have been collaborating at increasing the (international) appeal and strength of Rotterdam. This ‘brand alliance’ now welcomes ten new partners who will help spread the Make It Happen mentality nationally and internationally.
The Rotterdam Make It Happen Brand Alliance is delighted to welcome the following ten brand partners into the Make It Happen family:
• Cruise Port Rotterdam
• Blijdorp Zoo
• Feyenoord Rotterdam
• RDM Rotterdam
• Rotterdam Ahoy
• Rotterdam The Hague Airport
• Rotterdam Port Promotion Council
• Rotterdam Philharmonic Orchestra
14-12-2014 – Press release
The Municipality of Rotterdam, the Port of Rotterdam, Erasmus University Rotterdam and Rotterdam Partners have joined forces in order to put Rotterdam even more firmly on the national and international map. The joint efforts through the payoff ‘Make it happen’ reflects the typical Rotterdam mentality and showcases what the city, its port and its inhabitants are all about: pioneering, pushing boundaries and a general no-nonsense vibe. This unique collaboration aims to attract and retain highly educated people, companies, trade, visitors and inhabitants.