In 2003, the Beach on the Maas was launched. Every summer, the Leuvenhoofd was converted into a beach complete with pavilion, and each year, 200,000 visitors came to the Beach on the Maas to enjoy the ultimate feeling of summer right in the heart of Rotterdam. As well as enjoying the sunshine, food and drink, the beachgoers could also take salsa lessons, attend musical evenings and play beach volleyball. The sixth edition of Beach on the Maas took place in 2008, but due to the poor summer weather of 2007 and 2008, the organisers decided to discontinue the event.
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