{"id":9330,"date":"2025-08-29T12:23:42","date_gmt":"2025-08-29T10:23:42","guid":{"rendered":"https:\/\/rotterdammakeithappen.bureaurotterdam.nl\/about-rotterdam-make-it-happen\/merkbelofte-dna\/"},"modified":"2025-10-02T10:28:05","modified_gmt":"2025-10-02T08:28:05","slug":"brand-promise-dna","status":"publish","type":"page","link":"https:\/\/rotterdammakeithappen.nl\/en\/about-rotterdam-make-it-happen\/brand-promise-dna\/","title":{"rendered":"Brand promise & DNA"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”201369″][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”446075″][vc_column_text uncode_shortcode_id=”847520″]We believe that when it\u2019s all about the best ideas,
\nit doesn\u2019t matter who devised them
\nor where they came from.
\nWhat matters is what you do with them
\nor what you can achieve with them.<\/p>\n

The best ideas come from free spirits,
\npeople who see the possibilities and seize the space,
\ncherishing boundless ambitions
\nand pushing through when others are in doubt;
\npeople with bold dreams
\nand ideals who will accept any challenge.<\/p>\n

The best ideas need people.
\nPeople who can see the world as it could be;
\nentrepreneurs and pioneers,
\nteachers, talents and investors.
\nPeople who build bridges and connect;
\nthe dreamers and the doers.<\/p>\n

These are the pioneers who make ideas truly great.
\nThey know their way around,
\nand opt for a city with room for growth.
\nA city crammed full of potential,
\na city that bustles with energy.
\nA city with a world port that attracts and connects,
\nproviding a stepping stone for anyone who wants to conquer the world.<\/p>\n

Do you have an idea?
\nCan you see opportunities?
\nSeize the space and go for it![\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”211600″][vc_column column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”184934″][vc_custom_heading heading_semantic=”h3″ uncode_shortcode_id=”106986″]ROTTERDAM.
\n<\/strong>MAKE IT HAPPEN.<\/strong>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”158569″][vc_column width=”1\/1″][vc_single_image media=”2642″ media_width_percent=”100″ uncode_shortcode_id=”690590″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”178255″][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”603685″][vc_custom_heading heading_semantic=”h3″ sub_reduced=”yes” uncode_shortcode_id=”174457″ text_color_type=”uncode-palette” text_color_solid=”#ff0000″ subheading=”The DNA of Rotterdam is encapsulated in the words Bold (raw), Forward (entrepreneurial) and Culture (international). This DNA is the basis of the Rotterdam brand.<\/p>\n

The DNA denotes the essential characteristics of our city. That\u2019s why it is the foundation for our city\u2019s brand positioning: Rotterdam. Make It Happen. This creates a common goal; it gives direction to policy and strategy, as well as ensuring a focus in city marketing and communication by the partners.”]THE DNA OF ROTTERDAM.[\/vc_custom_heading][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” uncode_shortcode_id=”502248″ subheading=”Rotterdam is a bold city and its raw and authentic culture stimulates contrast and creativity in business, the visual arts, poetry, politics and dance.”]Bold.<\/u>[\/vc_custom_heading][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” uncode_shortcode_id=”209274″ subheading=”Rotterdam is the city of entrepreneurship. Anyone who wants to achieve something \u2013 something new or special \u2013 will find their way in Rotterdam. Here it doesn\u2019t matter where you come from, but where you want to go.”]Forward.<\/u>[\/vc_custom_heading][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” uncode_shortcode_id=”131232″ subheading=”Rotterdam is a metropolis. Its port is the largest and most sophisticated in Europe and is one of the top 10 ports in the world. Rotterdam is situated on the North Sea; connected with 1,000 ports all over the world. The city features a dramatic skyline and modern architecture, as well as being home to 178 nationalities with an international network.”]Culture.<\/u>[\/vc_custom_heading][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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