{"id":5581,"date":"2026-06-28T11:00:14","date_gmt":"2026-06-28T09:00:14","guid":{"rendered":"https:\/\/rotterdammakeithappen.bureaurotterdam.nl\/verhaal\/rotterdam-turns-pink\/"},"modified":"2026-06-26T14:27:23","modified_gmt":"2026-06-26T12:27:23","slug":"met-rotterdam-pride-viert-de-stad-in-september-zijn-diversiteit","status":"publish","type":"verhaal","link":"https:\/\/rotterdammakeithappen.nl\/en\/stories\/met-rotterdam-pride-viert-de-stad-in-september-zijn-diversiteit\/","title":{"rendered":"With Rotterdam Pride the city celebrates diversity"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text uncode_shortcode_id=&#8221;139413&#8243;]<strong>During Rotterdam Pride, the city celebrates pride, visibility, and acceptance for LGBTIQA+ people. Over ten days, nearly a hundred events fill the programme. The highlight is the Pride March through the city, followed by the Pride Festival at the foot of the Erasmus Bridge.<\/strong>[\/vc_column_text]<blockquote class=\"br-custom-quote\">I think it\u2019s really important that the Netherlands\u2019 second city also has a celebration like this, and that the LGBTIQA+ community gets put in the spotlight.<\/blockquote>[vc_column_text uncode_shortcode_id=&#8221;171986&#8243;]<\/p>\n<h2>Diversity, freedom and pride<\/h2>\n<p>In September, countless rainbow flags fly across Rotterdam. During <a href=\"https:\/\/www.rotterdam-pride.nl\/\">Rotterdam Pride Week <\/a>the city takes on this colourful combination as a symbol of diversity, freedom, and pride. Eva van der Vegt of agency Vermaeck organises Rotterdam Pride with real conviction. \u2018I think it&#8217;s really important that the Netherlands&#8217; second city also has a celebration like this, nd that the LGBTIQA+ community gets the spotlight it deserves.\u2019[\/vc_column_text][vc_gallery el_id=&#8221;gallery-192790&#8243; type=&#8221;sticky-scroll&#8221; medias=&#8221;12042,12043,12044&#8243; sticky_th_grid_lg=&#8221;3&#8243; sticky_th_grid_md=&#8221;3&#8243; sticky_th_grid_sm=&#8221;1&#8243; gutter_size=&#8221;3&#8243; media_items=&#8221;media|lightbox|original,icon,caption&#8221; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;128698&#8243; title=&#8221;Pride Rotterdam&#8221;][vc_column_text uncode_shortcode_id=&#8221;125941&#8243;]<\/p>\n<h2><strong>Pride March and Festival<\/strong><\/h2>\n<p>The Pride March is organised by COC and Gay Rotterdam. It\u2019s a demonstrative march that stands up for the visibility, solidarity, and equal rights of the LGBTIQA+ community. Along this colourful 3.5-kilometre route, a few thousand people walk from Stationsplein to Willemsplein, at the foot of the Erasmus Bridge. From there, the Pride Festival kicks off, drawing around 10,000 visitors who celebrate with live performances from artists and DJs.[\/vc_column_text][vc_single_image media=&#8221;12039&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;128766&#8243;][vc_column_text uncode_shortcode_id=&#8221;105938&#8243;]Since 2025, Queertopia has given Rotterdam Pride a clear artistic direction. The concept sketches out a future in which queer people aren\u2019t standing on the sidelines, but instead play a visible, active role in culture, creativity, and society.<\/p>\n<h2><strong>Ninety events<\/strong><\/h2>\n<p>For the ten-day Pride Week, organisations, makers, and initiators can submit their own events. Rotterdam Pride brings all the activities together through a central agenda and joint communications. Eva is proud of the number of submissions. \u2018Last year, we had no fewer than ninety events, ranging from talks and conferences to sports matches and theatre performances.\u2019 In 2025, Pride Week drew 35,000 visitors.[\/vc_column_text][vc_row_inner row_inner_height_percent=&#8221;0&#8243; row_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;200507&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;992284&#8243;][vc_single_image media=&#8221;12040&#8243; caption=&#8221;yes&#8221; media_lightbox=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;300892&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;12041&#8243; caption=&#8221;yes&#8221; media_lightbox=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;636729&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text uncode_shortcode_id=&#8221;498832&#8243;]Eva sees that Rotterdam Pride is widely embraced across the city. \u2018Bijenkorf, Theater Walhalla, and De Doelen, for example, all want to take part. These are cultural institutions, shops, and businesses simply saying: yes, this matters to us, and we want to be part of it.\u2019[\/vc_column_text]<blockquote class=\"br-custom-quote\">As far as I\u2019m concerned, that really says something about how broadly Rotterdam embraces diversity.<\/blockquote>[vc_column_text uncode_shortcode_id=&#8221;905700&#8243;]<\/p>\n<h2><strong>Diversity Business Club<\/strong><\/h2>\n<p>In 2025, Bureau Vermaeck launched the Diversity Business Club, connecting Rotterdam businesses that want to strengthen diversity, inclusion, and culture. It does so through two iconic Rotterdam events: <a href=\"https:\/\/rotterdamunlimited.com\/\">Rotterdam Unlimited Summer Carnival<\/a> and Rotterdam Pride. Both events stand as a symbol of the diversity, creativity, and community the city has to offer. Eva sees strong interest taking shape. \u2018In just a year, we already have nearly fifty members. As far as I\u2019m concerned, that really says something about how broadly Rotterdam embraces diversity. Yes, that\u2019s a beautiful thing.\u2019[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text uncode_shortcode_id=&#8221;139413&#8243;]During Rotterdam Pride, the city celebrates pride, visibility, and acceptance for LGBTIQA+ people. Over ten days, nearly a hundred [&hellip;]<\/p>\n","protected":false},"featured_media":3715,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5581","verhaal","type-verhaal","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>With Rotterdam Pride the city celebrates diversity - Rotterdam Make It Happen<\/title>\n<meta name=\"description\" content=\"During Rotterdam Pride, the city celebrates its diversity in September with nearly 100 events, including a colorful Pride March.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rotterdammakeithappen.nl\/en\/stories\/met-rotterdam-pride-viert-de-stad-in-september-zijn-diversiteit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"With Rotterdam Pride the city celebrates diversity - 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