Energetic, constantly in motion

A city of distinctive character, Rotterdam is energetic and constantly changing. Rotterdam and its inhabitants never shy away from experimentation. In fact, they would rather seek it out. Rotterdam has many faces.  Like the Nieuwe Maas, a waterway that represents a powerful symbol for the city’s constant motion. Rotterdam is a city where the Make it Happen mentality can be seen and felt. With people and organisations that make a clear choice for Rotterdam and add their own take on that Rotterdam mentality and ‘can do’ spirit. Whether they live here, are just visiting, or are running your own business, or studying here.

Citywide collaboration and profiling

The Rotterdam mentality and DNA are best captured in words like international, entrepreneurial, raw. Worldly, pioneering, no-nonsense. This is the foundation for city marketing under the umbrella of Rotterdam Make It Happen, which started at the end of 2014 with the collaboration of Port of Rotterdam, Erasmus University Rotterdam, Municipality Rotterdam, Rotterdam Partners, Rotterdam Festivals and Rotterdam Topsport.

Every day, many Rotterdammers add their own take on Rotterdam Make It Happen. By pursuing innovation and entrepreneurship. By collaborating and connecting. By moving forward and having the guts to walk ahead of the crowd, being bold and sticking out their necks. By thinking about sustainable solutions. By discovering, experiencing, taking action.

Inspiring showcases

On this website you will find many inspiring showcases about how the Rotterdam mentality takes shape through people, organisations and companies in Rotterdam. Genuine success stories, authentic expressions of Rotterdam’s spirit. Each story with its own take, each and every one good examples of Rotterdam. Make it Happen.

Useful texts about Rotterdam

Are you looking for texts about Rotterdam that you can use as inpiration for your own productions? The Rotterdam Branding Toolkit has many texts on various subjects that you may freely use. For instance these general texts for B2B or B2C target groups.


Do you have questions about the ‘Rotterdam. Make It Happen.’? Do you have inspiring stories and examples? Send us a message to let us know.

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