BlueCity is a model city for the circular and blue economy and home to 55 entrepreneurs and a meeting place for pioneers and enterprising minds, where they develop a framework for action, whether to grow their impact, live a zero waste life, or develop a future-proof material. It is located in a former tropical swimming paradise on the river Maas in Rotterdam. One of the innovative start-up entrepreneurs at BlueCity is Fresh Venture Studios. Fresh Ventures is a venture building program, co-founding companies with experienced professionals and entrepreneurs to address systemic challenges in the food system. Bart van der Zande (photo) is Co-founder and Director of Fresh Venture Studios.
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