Rotterdam is a city of action, rooted in a mentality of bold, forward, and a culture of getting things done. We are building a smart, healthy, circular, and vibrant future.
In a rapidly changing world, Rotterdam offers space for ideas, for ambition, and for people who dare to dream and do. It’s a playground for pioneers and a hub for collaboration. Entrepreneurs thrive, artists innovate, scientists push boundaries, and students shape tomorrow. Rotterdam is made for frontrunners, welcoming international business, conventions, and tourism. A place where entrepreneurs find opportunity, residents take initiative, and students grow.
This is a city where a world-class port connects global trade, health and knowledge drive innovation, and sports and culture energize daily life.
The Rotterdam Brand Alliance brings together over 40 partners to tell one powerful story. Its backbone consists of seven key organisations: the Municipality of Rotterdam, Erasmus MC, Port of Rotterdam Authority, Erasmus University Rotterdam, Rotterdam Partners, Rotterdam Topsport, and Rotterdam Festivals.
Together with leading institutions, ambassadors, and supporters, we strengthen Rotterdam’s reputation locally and globally. We do this by sharing real stories, activating communities, and collaborating with frontrunners to showcase what the city excels in and who makes it happen. The brand alliance is more than a slogan. It’s a collective promise and a statement about the power of collaboration.
Inspiring stories
On this website you will find many inspiring stories about how the Rotterdam mentality takes shape through people, organisations and companies in Rotterdam. Genuine success stories, authentic expressions of Rotterdam’s spirit. Each story with its own take, each and every one good examples of Rotterdam. Make it Happen.
