Rotterdam is a city with a clear focus for the future.
To strengthen our international profile and bring coherence to how we present ourselves, we position Rotterdam around four key themes: Healthy, Vibrant, Smart, and Circular.
These themes capture what defines our city and where we want to make a difference. They reflect our collective ambition: to create a city that is healthier to live in, more vibrant to experience, smarter in solving challenges, and circular in building a sustainable future.
By focusing on these four themes, we give direction to our story and invite partners to join us in making Rotterdam visible, recognizable, and relevant on the global stage.
Would you like to learn more about these positioning themes, the key messages, and the theme stories we have formulated together with our brand partners? Click on one of the themes for detailed information and inspiring examples from the city.
Smart City
With smart technology and innovation, we make Rotterdam safer, more sustainable, and more efficient. From traffic systems to energy solutions, this is where we build the city of tomorrow.
Circular city
We give materials, products, and ideas a second life. By reusing, saving energy, and turning waste into value, we make Rotterdam future-proof.
Healthy city
Rotterdam chooses a green, active, and healthy living environment. Ample space for movement and initiatives that promote vitality make our city strong.
Vibrant city
There is always something happening in Rotterdam. From global festivals to innovative art and vibrant hospitality, cultures come together here, creating new energy.