Positioning & focus
We position Rotterdam as a global incubator, reaching out to the world and providing it with inspiration. Rotterdam provides plenty of scope for experiment. Here, pioneers are working on the solutions of tomorrow, on the transition from old to new (digital, energy-neutral and circular). Rotterdam is richly blessed with entrepreneurs whose roots extend all over the world. They enter into unique partnerships, making the most of the nurturing environment Rotterdam provides for valiant people with the will to improve the world. This is the very incubator that makes Rotterdam relevant throughout the world and ensures the progress of the city and those who live in it.
Focus
Throughout the period from 2020 to 2024, the brand alliance is committed to activities that focus on the following themes:
- Smart city: technology and people and the combination of the two; this is where collaboration leads to innovation.
- Healthy city: a city that is sustainable, green and liveable; a city that invites and promotes a healthy lifestyle.
- Circular city: a self-regulating city in which raw materials, water, energy and waste are dealt with in a smart and efficient way.
