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Rotterdam Ahoy

World-class events Concerts by the greatest names in music, exhibitions, conferences, trade shows, and major sporting events. Like the city, Rotterdam Ahoy stands for exceptional...

Rotterdam Festivals inspires other cities with their Target Group Model.

Cultural segmentationFor cultural institutions such as museums and festival organisations, insight into target groups is of paramount importance if they are to develop a clear...

Ten years Rotterdam. Make It Happen. A major collaboration to be proud of

King’s Day and the Eurovision Song Contest were remarkable “Rotterdam. Make It Happen.” moments — powerful examples of the city’s collective strength in collaboration. But...

Rotterdam turns on the lights

Rotterdam Turns On the Light In the darkest months of the year, Rotterdam chooses to bring light — not only in a literal sense, but...

Better prepared for calamities with the Pandemic & Disaster Preparedness Center

Erasmus MC, Delft University of Technology and Erasmus University Rotterdam are creating a Pandemic & Disaster Preparedness Center (PDPC). This innovation and knowledge center will...

BLIJSTROOM; ENERGY FOR AND BY ROTTERDAM RESIDENTS

Jelte Boeijenga is acting managing director of Blijstroom, an energy cooperative founded in 2013 by Rotterdam citizens with the aim of taking control of the...

ROLLING INTO AN ACCESSIBLE AND INCLUSIVE CITY      

Rotterdam, the first PlayUnified city in the Netherlands, is an inclusive, multi-cultural and accessible city with a strong love for sports. Many organisations, such as...

oceanium diergaarde blijdorp

The Netherlands’ largest solar power plant

Rotterdam Zoo is at the forefront when it comes to sustainable innovation. The roof of Rotterdam Zoo’s Oceanium aquarium is lined with 3,400 solar panels that...

The brand alliance

The Rotterdam. Make it Happen. brand alliance is a partnership between 40 Rotterdam-based businesses (partners), which jointly use Rotterdam. Make It Happen. brand positioning to...

Positioning & Focus

We position Rotterdam as a global incubator, reaching out to the world and providing it with inspiration. Rotterdam provides plenty of scope for experiment. Here,...