BlueCity is a benchmark city for the circular economy, in which enterprising people meet up and get down to business, whether that’s about increasing your impact, a zero-waste lifestyle or the development of a future-proof material. More than 35 entrepreneurs have already developed innovative ideas ranging from niche to large-scale; from circular soap to cricket burgers, and from fresh spirulina to paving made from dredged-up mud. The first circular bio lab in the world, situated in the former changing rooms of the Tropicana swimming pool, plays a key role in all this. Visitors and business people from all over the world come to the lab to witness the new economy taking shape; ideas and tools for change are presented to interested parties by means of online and offline events. And all of this is very necessary; now is the time for serious action. It is only through joint effort that we will succeed in establishing the new economy.