Rotterdam. Make it happen.
Rotterdam is the city for doers, dreamers, and pioneers. With a bold, forward and culture mindset, we are building a smart, healthy, circular, and vibrant future together.
Here, ideas get the space to grow, artists and athletes push boundaries, and entrepreneurs, scientists, and students develop the innovations and knowledge of tomorrow.
The brand alliance is a unique network of more than 40 partners with 7 leading organizations joins forces to make Rotterdam visible internationally, nationally, and locally.
Together, we bring Rotterdam’s story to life: a city that invites collaboration, innovation, and growth.
Positioning theme's.
Rotterdam is a city that looks ahead. We are building a smart city where technology makes life easier, a healthy city with space for exercise and clean air, a vibrant city full of culture and connection, and a circular city where reuse and sustainability are central. Together we are creating a strong, future-proof city where everyone can participate.
Smart City
With smart technology and innovation, we make Rotterdam safer, more sustainable, and more efficient. From traffic systems to energy solutions, this is where we build the city of tomorrow.
Circular city
We give materials, products, and ideas a second life. By reusing, saving energy, and turning waste into value, we make Rotterdam future-proof.
Healthy city
Rotterdam chooses a green, active, and healthy living environment. Ample space for movement and initiatives that promote vitality make our city strong.
Vibrant city
There is always something happening in Rotterdam. From global festivals to innovative art and vibrant hospitality, cultures come together here, creating new energy.
Stories of Rotterdam.
Rotterdam is alive with extraordinary stories. Stories of frontrunners, innovators, and pioneers who show every day what Make it Happen truly means. These frontrunners demonstrate how the city is becoming smarter, more circular, more vibrant, and healthier. They are the dreamers and the doers, the artists and the entrepreneurs – the people and initiatives that embody what Rotterdam stands for: raw, cosmopolitan, and entrepreneurial. Be inspired by their stories and discover the proof of Rotterdam, the city where ideas become reality.
Media library
Discover the power of imagery with the Rotterdam. Make It Happen. media library – the visual treasure chest of a city that dares, acts, and looks ahead. From the iconic skyline to raw port energy and groundbreaking innovation: our freely accessible media library offers high-quality photos and videos that powerfully convey Rotterdam’s story. Perfect for press, partners, and professionals who want to showcase the city’s unique mentality. Because Rotterdam doesn’t just happen.