The Rotterdam. Make It Happen. brand alliance is a partnership between 40 Rotterdam-based businesses (partners), which jointly use Rotterdam. Make It Happen. brand positioning to contribute to the enhancement of Rotterdam’s national and international appeal.

Based on their shared Rotterdam identity and mentality, together with a collective tone of voice, style and brand promise, the members of the brand alliance employ a provocative approach with the aim of making Rotterdam’s position smarter and stronger.

A collective brand promise, one which reflects Rotterdam’s DNA and mentality and highlights what the city, port and residents stand for: pushing boundaries; global and no-nonsense. The overall objective is to profile Rotterdam internationally for talents, businesses and visitors; contributing to economic value with a social impact on the city.

Our brand partners: